The launch marks a major expansion milestone for the company, which is building a national network of large-format, cinematic-grade DOOH infrastructure. Iconic by ONE VISION currently operates across five cities and will expand to Gurugram by the end of 2026, followed by further expansion into new states in 2027.
The DOOH installation at SAS iTower in Nanakramguda spans 586.14 square meters of continuous L-shaped display area, approximately equal to eight pickleball courts or two basketball courts. The screen is India’s largest cinematic digital display and Hyderabad’s first 8K DOOH display.
Powered by Absen A25 series LED panels, the display is designed for deep-perspective anamorphic content, creating realistic 3D visual effects without the need for 3D glasses. The technology enables objects to appear as though they are emerging from the flat display surface, transforming outdoor advertising into an immersive visual experience.
The installation has become a landmark media wall in Hyderabad’s Financial District, attracting public attention through high-definition cinematic content and brand activations. Before this installation, the average DOOH screen size in India was approximately 20ft x 10ft, while Hyderabad’s largest screen measured 80ft x 10ft. The new SAS iTower display significantly exceeds both benchmarks and places Hyderabad among a select group of Indian cities with large-format, 8K-capable cinematic DOOH infrastructure.
The screen specifications include a 586.14 square meter continuous L-shaped display area, Hyderabad’s first 8K DOOH resolution, Absen A25 series LED panel technology and deep-perspective anamorphic content capable of producing realistic 3D depth without glasses.
“Outdoor advertising in India is at an inflection point. Brands don't just want visibility anymore, they want screens that make people stop, look up, and remember what they saw. That's the space Iconic by ONE VISION was built for,” said Abhinav Reddy, Founder, Iconic by ONE VISION.
Reddy added, “We set out to build large-format, cinematic-grade DOOH infrastructure across India's growing cities, and today we're present in five: Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Hyderabad is our biggest canvas yet, but it's far from the last. We're entering Gurugram by the end of this year, with more states to follow in 2027. This is just the start of what we're building.”
Since going live, Iconic by ONE VISION’s screens have attracted campaigns from major national brands, including Apple’s iPhone 17 launch campaign on the company’s Bhopal screen and Prestige Group’s apartment launch campaign in Bangalore. The Hyderabad installation received three campaign bookings within its second week of operations, indicating demand for large-format, high-impact DOOH advertising in the city.
The company works with leading names in real estate, jewellery and hospitality, which are among the categories most attracted to the scale and visibility offered by the format. With premium advertising slots filling quickly, Iconic by ONE VISION is inviting brands in real estate, jewellery, automotive and financial services to plan campaigns ahead of the festive season, with Dussehra period slots expected to sell out.
The Hyderabad launch expands Iconic by ONE VISION’s presence across six cities: Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and Hyderabad. The company’s screen at DB Mall in Bhopal holds a similar distinction as Madhya Pradesh’s largest anamorphic display.
Founded by Abhinav Reddy in July 2024, Iconic by ONE VISION crossed Rs. 1 crore in overall business during its first year of operations. The company attributes the milestone to increasing brand demand for large-format, immersive advertising formats across India’s metro and emerging urban markets.
The company’s expansion highlights the growing role of technology-enabled DOOH advertising, which is transforming outdoor media through dynamic, data-driven and immersive brand experiences. With its Hyderabad installation, Iconic by ONE VISION continues its national growth journey, with Gurugram and additional state expansions planned ahead.
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